Home Madrid university Alvaro Fraile has been appointed COO at Azul Hospitality Group

Alvaro Fraile has been appointed COO at Azul Hospitality Group


Azul Hospitality Group, a leading hospitality company offering innovative approaches to maximize an asset’s performance, today announced that Alvaro Fraile will join the company as Chief Operating Officer. Fraile will report directly to Azul President and CEO Rick Mansur.

Fraile joins Azul from Marriott International, where he most recently served as vice president of franchise operations. He was instrumental in launching AC Hotels by Marriott in the United States due to his extensive experience and knowledge of the brand. Prior to joining Marriott in the United States, he held a number of senior operational positions in Spain at AC Hotels. Fraile holds a bachelor’s degree in business administration from the University of Richmond, Virginia, and a master’s degree in business administration from the Instituto de Empresa, Madrid, Spain.

Doug Lieber, co-founder and COO of Azul since the inception of the company, will move on to the role of Director of Talent. He will ensure that Azul continues to attract the best talent in the hospitality industry.

Max Childs – Managing Director

October 22, 2020 – With over 30 years of deep-rooted hospitality experience, Childs is a self-employed entrepreneur who is adept at leading hotel operations, including training and development responsibilities, budget planning, and the use of the latest systems to capture revenue and control costs, while increasing customer satisfaction.

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Stacey Washburn – Director of Sales and Marketing

October 22, 2020 – As Director of Sales and Marketing, Washburn played a key role in the hotel’s grand opening this summer, leading the sales and marketing team and overseeing all revenue management and of distribution. After earning his Master of Arts in Marketing Communications from Emerson College, Washburn spent 10 years in various sales and marketing roles with leading organizations such as Marriott International including Sales Manager, Western Mountain Pacific ; Sales Manager, Marin County and Emeryville; and deputy director of room operations.

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