LaLiga and AZF launch an MBA in sports and entertainment


Doha: LaLiga Business School, Department of Education of LaLiga, is collaborating with the Aspire Zone Foundation (AZF) to launch a sports and entertainment MBA to be taught in the country from February.

The development is part of a memorandum of understanding signed in 2019 between the two organisations. The institutions have joined forces on various projects and will now set up this Sports and Entertainment MBA, in which the study of new marketing, the transformation of digital and technological breakthroughs, media and entertainment, innovation and entrepreneurship will help prepare future leaders in sport and entertainment. the entertainment industry for Qatar, the rest of the MENA region and beyond.

LaLiga Executive Director Óscar Mayo said: “For LaLiga, education is a key pillar of its philosophy as an institution. We are very happy to have the opportunity to continue to share the expertise of LaLiga in the Middle East, in this case in Qatar. We also want to learn from our partner, Aspire Zone Foundation. This MBA reaffirms LaLiga’s commitment to professionalizing the sports sector and, in line with our slogan, “This is not football”. This is La Liga’, it puts us at the forefront of all leagues, not only in sporting terms but also in terms of educational standards.
For his part, AZF CEO, Mohammed Khalifa Al Suwaidi said, “The Aspire Zone Foundation is recognized worldwide as a pioneer in sports innovation and performance. As a global leader, we’ve partnered with the world’s most esteemed organizations to help us achieve our goals. Hence our partnership with LaLiga. We are proud to partner with LaLiga to demonstrate the superiority of our integrated services model as we continue to be inspired by the Qatar National Vision 2030.”

The first term of this new MBA will run from February 2022 to November 2022, with in-person classes held in Doha and monthly webinars. Additionally, this course will include the kinds of educational tours that have become a highlight of LaLiga Business School’s programs, with five-day trips to London and Madrid already planned.

AZF officials are delighted to draw on the expertise of LaLiga Business School, which was established in 2018 as part of LaLiga’s mission to help professionalize the sports industry through theoretical courses and practice. It was a great success, with the students enjoying the fact that the content was developed by professionals and directors who currently work in LaLiga, clubs, leagues or federations and live the sports industry on a daily basis.

The reputation of LaLiga Business School and its methodology continues to grow, in part thanks to the MoUs concluded with renowned institutions such as the CBF Academy of the Brazilian Football Federation or the Malaysian Football League and with prestigious universities such as the Australian University of Canberra, the Egyptian University ESLSCA or the University of Columbia in the United States.

Already, LaLiga Business School alumni have worked in prestigious and respected organisations, ranging from clubs such as Atlético de Madrid, Real Betis, Levante UD, RCD Mallorca, Cádiz CF or Santos FC to companies like YouFirst Sports, Kosmos or MICSports. to leagues such as Liga MX or even LaLiga itself.

Qatar MBA students can receive their own tailored, high-quality education, which will enable graduates to pursue their own careers in football or other areas of the growing sports and entertainment industry.