Home Madrid education LaLiga announces unique partnership with African giants Al Ahly

LaLiga announces unique partnership with African giants Al Ahly



In order to support the future of the beautiful game through education, the high-flying Spanish body has signed a pact with the Red Devils

Through its education department, LaLiga Business School, LaLiga will collaborate with one of Africa’s biggest football clubs, Al Ahly SC, to launch a course as part of its MBA program. The course is expected to launch in Madrid, from November 2021.

The LaLiga “LaLiga MBA” focuses on preparing people who want to lead change in the sports and entertainment industry and features the participation of top professionals in the sports industry.

In addition, it will draw on case studies from La Liga and its 42 clubs, as well as other players in the sport, entertainment, and technological and digital environments, using cutting-edge first-hand methodologies as well as LaLiga’s own operational techniques and efficient mechanisms.

During the course, a case study will be conducted on Al Ahly SC, titled: “From Regional Leadership to International Prestige: The 20th Century African Club Journey with the Largest Fan Base.

Egyptian superclub Al Ahly will play the Caf Champions League final against South Africa’s Kaizer Chiefs in Casablanca on July 17, 2021.

“Our partnership with Al Ahly SC will provide a new international mindset to the world of football, as our goal within this program is to help professionalize the global sports industry and capture the talents of today. and tomorrow. The more internationally qualified and diverse people we have in the industry, the better equipped football will be for growth, ”said Jose Moya, Director of LaLiga Business School.

Secure internships and international field trips to New York and Miami are some of the other exciting perks of the program, along with hands-on sessions with managers from top clubs and global organizations such as Al Ahly SC, Premier League, Serie A and MLS.

Javier Tebas President of La Liga

“Our mission in Egypt is to foster strategic collaborations like this one. Our relationship with Al Ahly SC has been strong from the very beginning, and we look forward to collaborating on bigger projects in the near future, ”said LaLiga Egypt delegate Juan Fuentes.

The program contains six complete modules comprising; Management in the sports industry, new marketing, digital and technological breakthrough, media and entertainment, major sporting events, innovation and entrepreneurship.

While each course is built on the same values ​​and with the same objectives, the speakers are varied and the students will learn from experts specific to each country, in addition to 20 hours of instruction given by teachers from LaLiga.

The MBA is open to international applicants, including Egyptians. Students from all over the world are expected to join the program and places are limited to ensure the quality of the Master and personalized attention to each of the participants.

The program will take place in Madrid from November 2021 to July 2022 and will be taught entirely in English.

“Whether they are already working in football or are brand new to the industry, we offer courses that were not available before and can help people approach football with a new business mindset. “, Moya added.

Those interested in the program can find out more on the following pages connect.



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